CREATIVE DIRECTION
A COLLABORATIVE SERIES OF PHOTOGRAPHS:
EDWARD DE GABRIELE (PHOTOGRAPHER)
HANNAH DOWLING (CREATIVE DIRECTOR & MODEL)
LUKE AZZOPARDI (COUTURE GARMENT)
HD EDG LA
A TALE OF
BLACK & WHITE
A TALE OF BLACK & WHITE IS A SHORT VIDEO WHICH BREAKS DOWN MY PROCESS OF CREATION OF THE LOOK WHICH I PUT TOGETHER FOR THE MALTA FASHION WEEK 2023 LAUNCH PARTY.
THE CREATIVE DIRECTION AND STYLING FOR THIS LOOK AND VIDEO IS ROOTED IN SYMBOLISM AND INSPIRATION DRAWN FROM AUDREY HEPBURN'S SIGNATURE LOOK IN BREAKFAST AT TIFFANY'S (1961).
I CHOSE TO BUILD UPON THE SHEER ELEGANCE OF HER LOOK AND COMBINING IT WITH FURTHER REFERENCES TO OLD HOLLYWOOD GLAMOUR (THINK: ELIZABETH TAYLOR, LUCILLE BALL), WHILST ALSO INFUSING IT WITH A CONTEMPORARY TWIST, DRAWING FROM PUNK INFLUENCE (THINK: VIVIENNE WESTWOOD).
THIS IS A BLEND OF STYLES WHICH I LIKE TO CALL:
ELEGANCE PUNK.
AN EXPERIMENT IN MOTION
A SERIES OF PHOTOGRAPHS IN COLLABORATION WITH KURT PARIS
THIS SERIES OF PHOTOGRAPHS AIMS TO EXPLORE THE HUMAN BEING IN MOTION, AND THE FORMS CREATED THROUGH MOVEMENT. EARLY ON IN THIS COLLABORATION, KURT (PHOTOGRAPHER) CAME UP WITH THE IDEA OF A MOVEMENT-STYLE SHOOT.
WE PRETTY MUCH EXPERIMENTED WITH THAT NOTION FROM THEN ON.
ON SET, WE WORKED PRIMARILY ON INTUITION. WE ESTABLISHED A GENERAL IDEA BEFOREHAND; THAT WE WANTED TO ROOT THE CONCEPT IN MOVEMENT AND MAKE USE OF SILK FABRIC (BY SAZ MIFSUD) IN ORDER TO ENHANCE THE ACTIONS.
THEN, WE JUST LET EVERYTHING FLOW NATURALLY.
THE INSPIRATION BEHIND THIS SHOOT WAS PRIMARILY DRAWN FROM BALLET, LYRICAL DANCE AND PHYSICAL THEATRE. I MELDED THESE THREE FORMS TOGETHER TO CREATE AN ARRAY OF LANGUAGE IN MOTION.
THE CONCEPT AND AESTHETIC WAS FURTHER INSPIRED BY THE DOM PERIGNON X LADY GAGA CAMPAIGN, WHEREBY MOVEMENT IS USED AS THE START OF CREATION, WITH AN EMPHASIS ON THE ARTISTIC CREATIVE PROCESS.
CONCEPTUALLY AND AESTHETICALLY, THIS SHOOT AIMED TO ENCAPSULATE MOVEMENT AS A MOTIF, A LANGUAGE, AND A MEANS OF CREATIVE ENDEAVOUR.
PRERNA SINGH: 90S ACID
ALBUM COVER
PHOTOGRAPHER: POLO FARRERA
I DEVELOPED THIS CONCEPT AFTER LISTENING TO PRERNA'S DEMO TRACKS. UPON LISTENING TO THE SOUNDS OF PSY-TRANCE AND ACID TECHNO, I WAS ENGULFED BY HER AMALGAMATION OF INFLUENCES AND SOURCES, STEMMING FROM HER CULTURAL INDIAN HERITAGE.
LISTENING TO THE DEMO TRACKS ENTRANCED ME INTO ANOTHER REALM WHERE MUSIC HOLDS ITS HIGHER POWER. I COULD SEE OR THINK OF NOTHING OTHER THAN THE COLOUR PURPLE.
THIS SERVED AS THE BASIS FOR THE CREATIVE DIRECTION OF THIS PROJECT.
TOGETHER, WE CREATED A MOOD-BOARD WITH REFERENCES OF BLACK SAREE AND PURPLE GELS, AND TOGETHER WITH POLO FARRERA, WE MADE THE ALBUM COVER COME TO LIFE.
EXPERIMENTAL
A CREATIVE COLLABORATION WITH EDWARD DE GABRIELE (PHOTOGRAPHER) TO CREATE A SERIES OF HIGHLY-POLISHED, ELEGANT AND EXPERIMENTAL PHOTOGRAPHS.
MODEL: ELISA ATTARD YEON